Join the waitlist

Parent coaching from a Board Certified Behavior Analyst

Down to your last nerve?
Tag in a pro.

Two weeks. One behavior that's running your house. A plan built on real data from your kitchen, and a behavior analyst in your corner the whole way.

Hold a founding spot, $15 See how it works

Fully refundable deposit. Now enrolling families in Pennsylvania, Missouri, Virginia, Texas, and California.

48%

of parents say that most days, their stress is completely overwhelming. For other adults, it's 26%. You are not imagining it, and you are not the only one. U.S. Surgeon General's Advisory on Parental Stress, August 2024

The 2-week Reset

Pick one fight. We'll end it with a plan, not a pep talk.

Bedtime. Mornings. Meltdowns. Screens. Sibling wars. Homework. Potty training. One target at a time, because that's what actually works.

  1. Before day 1 · 20 minutes

    Tell us what's happening

    Short online forms: your family, the behavior, when it happens, what you've tried. Then three days of quick tap-to-log notes on your phone.

  2. Day 1 · 45-minute video call

    Figure out why

    We look at your notes together and work out what the behavior is getting your kid. That "why" is what the whole plan is built on.

  3. Within 48 hours

    Get a written plan

    What to say, what to do, what to stop doing, and what to track. One page you can stick on the fridge.

  4. Days 3 to 13

    Run it, with backup

    Log each day in the app. Send up to three 2-minute videos of the hard moments and get voice-memo feedback.

  5. Day 14 · 30-minute video call

    See the graph

    Your before and after, in your own data. Then we decide together: done, next target, or keep going.

Pricing

Cash pay. No insurance hoops, no diagnosis required.

Founding families: $249

The Reset

$497 one time, 2 weeks
  • Intake forms and 3-day baseline
  • 45-minute kickoff and 30-minute wrap-up calls
  • Written plan within 48 hours
  • Up to 3 video reviews with voice-memo feedback
  • Your progress graph

Keep Going

$199 per month
  • Two 20-minute calls a month
  • Weekly review of your data
  • Weekday messaging, 48-hour replies

For families who finished a Reset.

Self-serve

$29 per month
  • Behavior tracker and assessments
  • Script library for the usual battles
  • Monthly live group Q&A

Coming in early 2027.

Charges appear on your statement as NERVAL.

A good fit if

  • Your child is 2 to 12
  • One behavior is running the household
  • You've read the books, and it's still happening
  • You want a plan you can measure, not more advice

Not the right fit if

  • Someone is getting hurt, or your child is hurting themselves
  • There are concerns about eating or feeding
  • You or your child need mental health treatment

Our intake screens for these. If we're not the right fit, we'll point you to who is.

Who you're working with

Kim Mitchell Potter

MS, BCBA, LBS · Northeastern University

I've spent my career as a Board Certified Behavior Analyst and built a multi-state ABA company from the ground up. I've seen the same thing over and over: parents are the most powerful part of any plan, and the least supported. Last Nerve is the support I wish every family could get, without a waitlist, a diagnosis, or an insurance fight.

Founding families

Five spots at $249. Hold yours for $15.

The deposit comes off your Reset price, and it's fully refundable if we're not a fit. Not ready yet? Join the waitlist and we'll tell you when spots open.

Hold a spot, $15 Join the waitlist

Last Nerve is not a crisis service. If you or your child are in danger, call 911. If you're struggling, call or text 988 (Suicide and Crisis Lifeline) or call the National Parent Helpline at 1-855-427-2736.